We are a global team of industry experts of more than 10 decades of cumulative experience, who bring innovative products to life. We constantly experiment with new ways of working to deliver value to our customers.

Our Team drive our business so we strive to attract and reward the best in our industry. We may have different backgrounds, but we share many things in common: a commitment to great design, innovation, teamwork, and delighting our customers.


Amit Jaiswal

Founder & CEO

Amit is an entrepreneurial and highly accomplished Chief Executive with 20 years of experience in leading roles with verifiable and consistent success in achieving revenue, profit and business growth objectives within start-up, turnaround and rapid-change environments.

Groomed in a highly performance driven background of turning around businesses within short time frames, building scalable processes and systems that facilitates growth. Demonstrated success streamlining business operations including financial controls, budgets, strategic planning, performance measurement and staff development over years.

Proven ability to shape organizational performance with prominent contributions to profitability, cost control, process optimization, customer satisfaction and service delivery.Extensive work experience in Multi-Cultural environments. In-depth understanding of B2B & B2C lines of businesses.

Amit is an IIM Calcutta alumni, Management Graduate, MCP Certified, IBM i2 Intelligence Sales Professional certified Professional & worked with large corporates - Alibaba, IBM, SREI Group, Sify and IndiaMart .

Neena Pratap Singh

Founder & COO

Born and brought up in city of Nawabs “ Lucknow” India, Miss Neena Pratap Singh brings over 20 years of experience in the Fashion, Luxury goods & Interior Industry. Neena has worked with brands like Paul & Smith, ba&sh, Design Atelier – Urbish.

Post Graduated from London College of Fashion, University of the Arts in Fashion & Lifestyle journalism., Neena has started her entrepreneurial journey from 2019 onwards when she co-founded the 2aSouring.com – a unique sourcing B2B platform with the mantra of “You Think! We Deliver! “

Neena is highly Skilled in organizational development, personnel management, leadership and strategic planning. She has excellent people skills, business acumen and exemplary work ethic. She truly believes in possess personal qualities of integrity, credibility, and commitment to corporate mission.

Neena drives 2a to achieve operational excellence, business goals and objectives. She directs the collaboration of departmental activities to ensure the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of 2a Sourcing are met.

Neena benchmarks best practices & apply established methodology of continuous Improvement in business Operations.

Neena’s expertise with vast experience on following qualities –

  • High on Creativity and Artistic Skills
  • Fine Eye for Detail
  • Strong Visualization Skills
  • A Sharp Business Sense
  • Interest in Evergreen Trends
The business structure of 2a sourcing is designed to meet our customers changing needs. Quick Contact